Marketing
Showcase Blue & Gold Yearbook
As B&G’s Marketing Team, we train our skills in creativity, conversation, and strategy for our advertisements to reflect the high standards we set for the yearbook. We incorporate elements from all the production boards such as, design, photo, and copy to give a small insight of what students can anticipate for our yearbook while it’s in the works.
Our Process
Brainstorm ideas to better publicize both the sales of yearbooks and our club
Utilize Illustrator and Photoshop to create visuals for social media
Post on our social media and manage our platforms
Past Projects
Instagram Halloween Post
Instagram Recap Post
Marketing Managers
Seryna Pham
Hey everyone! My name is Seryna and I am going to be one of the Marketing Directors this year! I am a fourth-year student majoring in Cognitive Science and minoring in Data Science. I joined Blue & Gold during my first year at Berkeley and I have made so many memories since. I have met so many accomplished and hardworking individuals who are dedicated to capturing the spirit of our campus. I am excited to show everyone the creativity, hard work, and unique vision that goes into producing the yearbook. Outside of B&G, I love traveling, getting matcha or boba, and trying new restaurants!
Lenita Panda
Hi! I am Leinita Panda and I am a second-year majoring in economics. This is also my second year in Blue & Gold and I am so excited to be marketing director this year because I was in yearbook all through high school and actually began a marketing position there before coming to Berkeley! B&G is a great inclusive community where I have met so many supportive people who are always down to hang out and chat together. Retreats, socials, banquets, always include cheerful members and the best food of course ;) The yearbooks also always turn out great and I can't wait to create new marketing campaigns and promote our production this year!